Equity Centered Communications
Inspiring action toward a more equitable future.
Maximize Your Impact
We help governments, social impact initiatives, non-profits and funders maximize their impact through more effective and equitable communications, marketing and human centered design strategies.
Prior Work
Los Angeles County Wellbeing Line:
Implementation Strategy & Communications
The LA County Wellbeing Line is a warm line designed to connect LA County Employees and first responders to emotional support and resources amidst the pandemic. Marketing to groups with mixed digital literacy takes a multi-platform approach, and this campaign was designed to ensure everyone knew about this resource regardless of their experience with tech.
Biola University Alumni Engagement Platform:
Human Centered Design & Marketing
Biola University launched a new alumni engagement platform branded, BiolaHub. Using human centered design principles we engaged their end users to develop key design and marketing strategies to improve engagement with the platform.
STRATEGIES
The "How To" of Inspiring Change for Good
Multi-Channel Marketing
It's not enough to push your ideas and content to a single platform. People frequent countless content channels, and you need to consider which ones are most relevant to your audience and message.
Inspirational Content
Anyone can write, anyone can publish, but it takes something special to inspire people to act and support good causes. Create something you would be excited to experience, watch, listen to, or read!
Internal Communications
Developing sound internal communications practices is a critical part of external branding. Ensuring everyone on the team knows your messages helps grow the number of people who can contribute to creative solutions.
Impact First
People don't get excited by the details they are more interested in the impact. It is vital to focus on the why behind what you do, and build narratives that get people on board.
Measuring Success
Measuring success can be a challenge, especially with so many views on what communications success really means. Together we can work to define measures and metrics that make sense for your organization's goals.
Human Centered Design
If you want to drive real change, it's not enough to think of your end user, you have to involve them in the process. Your ability to market ideas to your end users is directly related to your ability to connect with them and listen.
Cadence & Consistency
In order to be a thought leader, you have to engage in the conversation with a consistent cadence. That means sharing new ideas, participating in public narratives, and sharing valuable content.
Internal Capacity Building
If you want to sustain communications initiatives you need to elevate the capacity of your teams to share their ideas and champion your message.